Marketing was always Lidija’s passion, professionally mastered inside big companies and corporations from a very young age. After moving to Antibes, she decided to put her expert skills to work and bring a fresh perspective to the yachting industry.
Lidija loves to bring creative marketing projects to life, helping to improve sales strategies and deliver a sleek and fresh look. For a company founded with a strong identity, Lidija helps to use YPI CREWs unique brand values to connect and inspire people far and wide.
What do you find most rewarding about working in yacht crew recruitment?
“It’s hard to pick one thing, but what I find most rewarding is getting good feedback on the things we’ve created, having the power to position a brand, seeing our online channels blossom and seeing new creative projects come to life.”
Education:
Master’s degree in journalism and public relations
Bachelor degree in journalism
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